Beatriz Gómez Baceiredo (Vitoria-Gasteiz, 1977) is an Associate Professor of Journalism and the Director of the Department of Journalism at the School of Communication at the University of Navarra. Her research initially focused on the origins of journalistic biography and literary journalism. Over time, her work has expanded to include narrative applications in palliative care communication, storytelling in institutional communication and teaching on writing and reading. Most recently, she has begun analyzing narratives from victims of ETA terrorism. Across these research areas, she explores socially significant themes such as death, storytelling, women’s lives, and caregiving, contributing to the study of life stories and the construction and analysis of effective narratives.

Her teaching at the School of Communication is centered on both the theoretical and practical aspects of writing and storytelling in corporate communication. She currently teaches Oral and Written Communication I and II, as well as Storytelling in the Master’s in Political and Corporate Communication. She has been involved in several educational innovation projects, including Design Thinking, Team-Based Learning (TBL), and strategies to enhance student engagement in the classroom.

For the past five years, she has co-directed the Reading Mentors project, which promotes reading among university students through peer teaching. This initiative is now part of the REMAP project.